Make our Roads Safer, Take the PLEDGE TO #BeARoadHero| Hero We Care with HT Brand Studio
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Follow Road Safety Rules & #BeARoadHero!

Road safety is of prime importance as road accidents are among the biggest causes of death in the country. Road accidents alone have claimed more than 1,50,000 lives in India, according to statistics from the Ministry of Road Transport and Highways. Hero MotoCorp, in collaboration with Hindustan Times, urges people to follow road safety rules and #BeARoadHero!

Hindustan Times, owned by HT Media Ltd, is one of India’s largest publications that provides unbiased news, analysis and features on politics, sports, entertainment, lifestyle and more. Hindustan Times delivers the news across all social media platforms, on the web, and at your doorstep.

Union Minister Shri Nitin Gadkari ji encourages people to follow road safety rules & #BeARoadHero

Road accidents alone have claimed more than 1,50,000 lives in India, according to statistics from the Ministry of Road Transport and Highways. Highlighting the same, Union Minister of Road Transport and Highways, Shri Nitin Gadkari Ji said, “I believe that with the cooperation of all stakeholders, we will be able to reduce the number of accidents in the country.” He also urged people to follow road safety rules such as wearing helmets/seat belts, helping road accident victims, no overspeeding, and follow lane driving.

The Minister also extended his support to the ‘Be A Road Hero’ campaign launched by Hindustan Times and Hero MotoCorp.

Suraj Prakash Vaid, The Man of the Golden Hour, urges everyone to #BeARoadHero

Do you know that 17 people die on Indian roads every hour? Road accidents alone have claimed more than 1,50,000 lives in India, according to statistics from the Ministry of Road Transport and Highways. As per various surveys done by organizations, most Indians are unlikely to help an accident victim, whether alone or with other bystanders – a fact that we see on our roads every day but have learned to turn a blind eye to! But, there is light at the end of the tunnel.

Meet Suraj Prakash Vaid, also known as the Man of the Golden Hour, is a Good Samaritan who has saved hundreds of lives on the roads and set an example for the rest of us to follow. HeroMotoCorp, in collaboration with Hindustan Times, salutes the ‘HERO’ in him!

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Road accidents have left many a bright future unfulfilled. While some have suffered physical disabilities forcing them to abandon their education, in other cases families have lost the primary breadwinner forcing students to pick up the burden instead.

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Road accidents have left many a bright future unfulfilled. While some have suffered physical disabilities forcing them to abandon their education, in other cases families have lost the primary breadwinner forcing students to pick up the burden instead.

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About The Initiative

Be A Road Hero 3.0 campaign aims at making our roads safer for both vehicle occupants and pedestrians. Fatalities from road accidents have been steadily going up, a large percentage of which could be avoided by taking basic safety measures such as wearing seatbelts, helmets, adhering to speed limits, following lane driving as well as offering timely help to accident victims.

Under its CSR platform, Hero We Care, Hero MotoCorp has joined hands with Hindustan Times to bring about a positive change in society. We encourage citizens to recognize the urgency and make a proactive shift in improving safety on our roads.

The campaign, which aims to build awareness through print, radio and digital, appoints Road Heroes who take a pledge and set an example for the community.

Join the movement. #BeARoadHero

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