Make our Roads Safer, Take the PLEDGE TO #BeARoadHero| Hero We Care with HT Brand Studio
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Here’s What Delhiites Have to Say About Road Safety In India || Hero Motocorp X HT VoxPop Video

Do you know that 17 people die on Indian roads every hour? Road accidents alone have claimed more than 1,50,000 lives in India, according to statistics from the Ministry of Road Transport and Highways. Hero MotoCorp, in collaboration with Hindustan Times, decided to go out on the roads of Delhi to find out what people have to say about road safety in India! Watch Delhiites talk about if they feel safe on the Indian roads, the Good Samaritan law, India's ranking on the world road statistics, and much more!

Follow Road Safety Rules & #BeARoadHero!

Road safety is of prime importance as road accidents are among the biggest causes of death in the country. Road accidents alone have claimed more than 1,50,000 lives in India, according to statistics from the Ministry of Road Transport and Highways. Hero MotoCorp, in collaboration with Hindustan Times, urges people to follow road safety rules and #BeARoadHero!

Hindustan Times, owned by HT Media Ltd, is one of India’s largest publications that provides unbiased news, analysis and features on politics, sports, entertainment, lifestyle and more. Hindustan Times delivers the news across all social media platforms, on the web, and at your doorstep.

Union Minister Shri Nitin Gadkari ji encourages people to follow road safety rules & #BeARoadHero

Road accidents alone have claimed more than 1,50,000 lives in India, according to statistics from the Ministry of Road Transport and Highways. Highlighting the same, Union Minister of Road Transport and Highways, Shri Nitin Gadkari Ji said, “I believe that with the cooperation of all stakeholders, we will be able to reduce the number of accidents in the country.” He also urged people to follow road safety rules such as wearing helmets/seat belts, helping road accident victims, no overspeeding, and follow lane driving.

The Minister also extended his support to the ‘Be A Road Hero’ campaign launched by Hindustan Times and Hero MotoCorp.

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Road accidents have left many a bright future unfulfilled. While some have suffered physical disabilities forcing them to abandon their education, in other cases families have lost the primary breadwinner forcing students to pick up the burden instead.

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Road accidents have left many a bright future unfulfilled. While some have suffered physical disabilities forcing them to abandon their education, in other cases families have lost the primary breadwinner forcing students to pick up the burden instead.

Nominate someone to receive a scholarship to
continue their education.
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About The Initiative

Be A Road Hero 3.0 campaign aims at making our roads safer for both vehicle occupants and pedestrians. Fatalities from road accidents have been steadily going up, a large percentage of which could be avoided by taking basic safety measures such as wearing seatbelts, helmets, adhering to speed limits, following lane driving as well as offering timely help to accident victims.

Under its CSR platform, Hero We Care, Hero MotoCorp has joined hands with Hindustan Times to bring about a positive change in society. We encourage citizens to recognize the urgency and make a proactive shift in improving safety on our roads.

The campaign, which aims to build awareness through print, radio and digital, appoints Road Heroes who take a pledge and set an example for the community.

Join the movement. #BeARoadHero

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