Chevrolet logo celebrates 100th anniversary - photo gallery
The first instance of the 'bowtie' being worn came in 1913

The first instance of the 'bowtie' being worn came in 1913

The first instance of the 'bowtie' being worn came in 1913

Durant fixed the logo to the H2 Royal Mail Roadster

Durant fixed the logo to the H2 Royal Mail Roadster

He also added it to the H4 Baby Grand

He also added it to the H4 Baby Grand
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The Baby Grand was part of Chevrolet's Series H line

The Baby Grand was part of Chevrolet's Series H line

The first major redesign of the logo came in 1936

The first major redesign of the logo came in 1936

It was seen on the Chevrolet Standard among others

It was seen on the Chevrolet Standard among others

This 1940 Special Deluxe also wore the badge

This 1940 Special Deluxe also wore the badge

Over 215 million cars have worn Chevrolet's 'bowtie' logo since 1913, but its origins are still not precisely known

Over 215 million cars have worn Chevrolet's 'bowtie' logo since 1913, but its origins are still not precisely known

One theory suggests Durant was inspired by the wallpaper of a Parisian hotel he was staying in

One theory suggests Durant was inspired by the wallpaper of a Parisian hotel he was staying in

Another says he was inspired by an advert for the Southern Compressed Coal Company while on holiday in Atlanta

Another says he was inspired by an advert for the Southern Compressed Coal Company while on holiday in Atlanta

The advert, for 'Coalettes' - a refined fuel for fires - featured a logo on a slanted bowtie

The advert, for 'Coalettes' - a refined fuel for fires - featured a logo on a slanted bowtie

The 1955 Chevrolet BelAir incorporated the logo into a new design

The 1955 Chevrolet BelAir incorporated the logo into a new design

The Nomad was produced on and off until 1972

The Nomad was produced on and off until 1972

This 1969 Camaro SS became a muscle car icon

This 1969 Camaro SS became a muscle car icon

Chevvy quickly became known for its pick-up trucks, too

Chevvy quickly became known for its pick-up trucks, too

The Impala was first introduced in 1958

The Impala was first introduced in 1958

Chevy's 1988 Camaro

Chevy's 1988 Camaro

The Impala, too, keeps going with this model from 1994

The Impala, too, keeps going with this model from 1994

With 1995 came a major redesign of Chevrolet's Blazer SUV

With 1995 came a major redesign of Chevrolet's Blazer SUV

The badge became more prominent throughout the 90s

The badge became more prominent throughout the 90s
First Published Date: 23 Jul 2013, 04:04 AM IST
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