Chevrolet logo celebrates 100th anniversary - photo gallery
The first instance of the 'bowtie' being worn came in 1913
The first instance of the 'bowtie' being worn came in 1913
The first instance of the 'bowtie' being worn came in 1913
Durant fixed the logo to the H2 Royal Mail Roadster
Durant fixed the logo to the H2 Royal Mail Roadster
He also added it to the H4 Baby Grand
He also added it to the H4 Baby Grand
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The Baby Grand was part of Chevrolet's Series H line
The Baby Grand was part of Chevrolet's Series H line
The first major redesign of the logo came in 1936
The first major redesign of the logo came in 1936
It was seen on the Chevrolet Standard among others
It was seen on the Chevrolet Standard among others
This 1940 Special Deluxe also wore the badge
This 1940 Special Deluxe also wore the badge
Over 215 million cars have worn Chevrolet's 'bowtie' logo since 1913, but its origins are still not precisely known
Over 215 million cars have worn Chevrolet's 'bowtie' logo since 1913, but its origins are still not precisely known
One theory suggests Durant was inspired by the wallpaper of a Parisian hotel he was staying in
One theory suggests Durant was inspired by the wallpaper of a Parisian hotel he was staying in
Another says he was inspired by an advert for the Southern Compressed Coal Company while on holiday in Atlanta
Another says he was inspired by an advert for the Southern Compressed Coal Company while on holiday in Atlanta
The advert, for 'Coalettes' - a refined fuel for fires - featured a logo on a slanted bowtie
The advert, for 'Coalettes' - a refined fuel for fires - featured a logo on a slanted bowtie
The 1955 Chevrolet BelAir incorporated the logo into a new design
The 1955 Chevrolet BelAir incorporated the logo into a new design
The Nomad was produced on and off until 1972
The Nomad was produced on and off until 1972
This 1969 Camaro SS became a muscle car icon
This 1969 Camaro SS became a muscle car icon
Chevvy quickly became known for its pick-up trucks, too
Chevvy quickly became known for its pick-up trucks, too
The Impala was first introduced in 1958
The Impala was first introduced in 1958
Chevy's 1988 Camaro
Chevy's 1988 Camaro
The Impala, too, keeps going with this model from 1994
The Impala, too, keeps going with this model from 1994
With 1995 came a major redesign of Chevrolet's Blazer SUV
With 1995 came a major redesign of Chevrolet's Blazer SUV
The badge became more prominent throughout the 90s
The badge became more prominent throughout the 90s
First Published Date: 23 Jul 2013, 04:04 AM IST
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