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Chevrolet logo celebrates 100th anniversary - photo gallery

The first instance of the 'bowtie' being worn came... more

The first instance of the 'bowtie' being worn came in 1913
1/20The first instance of the 'bowtie' being worn came in 1913
Durant fixed the logo to the H2 Royal Mail Roadster
2/20Durant fixed the logo to the H2 Royal Mail Roadster
He also added it to the H4 Baby Grand
3/20He also added it to the H4 Baby Grand
The Baby Grand was part of Chevrolet's Series H line
4/20The Baby Grand was part of Chevrolet's Series H line
The first major redesign of the logo came in 1936
5/20The first major redesign of the logo came in 1936
It was seen on the Chevrolet Standard among others
6/20It was seen on the Chevrolet Standard among others
This 1940 Special Deluxe also wore the badge
7/20This 1940 Special Deluxe also wore the badge
Over 215 million cars have worn Chevrolet's 'bowtie' logo since 1913, but its origins are still not precisely known
8/20Over 215 million cars have worn Chevrolet's 'bowtie' logo since 1913, but its origins are still not precisely known
One theory suggests Durant was inspired by the wallpaper of a Parisian hotel he was staying in
9/20One theory suggests Durant was inspired by the wallpaper of a Parisian hotel he was staying in
Another says he was inspired by an advert for the Southern Compressed Coal Company while on holiday in Atlanta
10/20Another says he was inspired by an advert for the Southern Compressed Coal Company while on holiday in Atlanta
The advert, for 'Coalettes' - a refined fuel for fires - featured a logo on a slanted bowtie
11/20The advert, for 'Coalettes' - a refined fuel for fires - featured a logo on a slanted bowtie
The 1955 Chevrolet BelAir incorporated the logo into a new design
12/20The 1955 Chevrolet BelAir incorporated the logo into a new design
The Nomad was produced on and off until 1972
13/20The Nomad was produced on and off until 1972
This 1969 Camaro SS became a muscle car icon
14/20This 1969 Camaro SS became a muscle car icon
Chevvy quickly became known for its pick-up trucks, too
15/20Chevvy quickly became known for its pick-up trucks, too
The Impala was first introduced in 1958
16/20The Impala was first introduced in 1958
Chevy's 1988 Camaro
17/20Chevy's 1988 Camaro
The Impala, too, keeps going with this model from 1994
18/20The Impala, too, keeps going with this model from 1994
With 1995 came a major redesign of Chevrolet's Blazer SUV
19/20With 1995 came a major redesign of Chevrolet's Blazer SUV
The badge became more prominent throughout the 90s
20/20The badge became more prominent throughout the 90s
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