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Yamaha launches Ray Z and SZ-RR

Yamaha's Ray scooter has done the trick for them, helping spike the famous Japanese company’s sales graph by 22 percent in India, taking them from nil to a 16 percent scooter market share in India. The Ray was launched late in 2012 and was targeted at primarily the fairer sex.

Yamaha's Ray scooter has done the trick for them, helping spike the famous Japanese company's sales graph by 22 percent in India, taking them from nil to a 16 percent scooter market share in India. The Ray was launched late in 2012 and was targeted at primarily the fairer sex.

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It's now time for Yamaha to grow on this successful formula, the logical step forward being a scooter with extended appeal.

  • First Published Date : 24 May 2013, 06:18 PM IST