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Tata looks to lure customers with new services

With the auto market here in a state of lull, carmakers are looking to lure customers with a variety of measures including discounts, new variants, finance schemes and services. Tata Motors is the latest manufacturer to join these ranks as it announced the launch of its new strategy – Horizonext.

With the auto market here in a state of lull, carmakers are looking to lure customers with a variety of measures including discounts, new variants, finance schemes and services. Tata Motors is the latest manufacturer to join these ranks as it announced the launch of its new strategy - Horizonext.

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  • First Published Date : 10 Jul 2013, 05:42 PM IST