Royal Enfield maker Eicher to develop a complete range of premium electric bikes

Eicher Motors plans to align its long-term strategies with the global call for action against climate change.The maker of Royal Enfield bikes aims to support the automobile sector to transition toward a low carbon economy.
By : HT Auto Desk
| Updated on: 25 Jul 2021, 10:36 AM
Royal Enfield Classic 350 in Metallo Silver colour option.
Royal Enfield Classic 350 in Metallo Silver colour option.
Royal Enfield Classic 350 in Metallo Silver colour option.
Royal Enfield Classic 350 in Metallo Silver colour option.

Eicher Motors, parent company of Royal Enfield, is working on a complete range of electric bikes in order to cater to different set of customers across various markets. The company plans to continue working on its internal combustion engine offerings alongside the electric vehicle models.

Royal Enfield currently sells models including Classic, Bullet, Himalayan, Interceptor INT 650, Continental GT 650 and Meteor 350 in the country. However, with the momentum in the electric vehicle segment, its maker Eicher Motors wants to make the most of it. "The EV segment is gaining momentum with positive policy action. With an eye on the future, we are strategically working on developing our future EV products," the company's Managing Director Siddhartha Lal said in the Annual Report for 2020-21.

Similar Bikes

Find More Bikes
Battre Electric Mobility Battre Electric Newtron (HT Auto photo)
Battre Electric Mobility Battre Electric Newtron
₹29,900*Onwards
Battre Electric Mobility Battre Electric Kross (HT Auto photo)
Battre Electric Mobility Battre Electric Kross
₹35,700*Onwards
Battre Electric Mobility Battre Electric Huge (HT Auto photo)
Battre Electric Mobility Battre Electric Huge
₹38,700*Onwards
Battre Electric Mobility Battre Electric Montra (HT Auto photo)
Battre Electric Mobility Battre Electric Montra
₹40,700*Onwards
Battre Electric Mobility Battre Electric Loev (HT Auto photo)
Battre Electric Mobility Battre Electric Loev
₹59,900*Onwards

He informed that the company can leverage its capabilities in product development and manufacturing along with its strong brand presence and an extensive distribution network. "We are leveraging all that with our keen understanding of consumers to develop a complete range of premium electric vehicles and services for global markets," Lal added.

(Also read | 1953 Royal Enfield Meteor 700 compared side to side with new Meteor 350 in video)

Lal further mentioned in the Annual Report that Eicher Motors aims to develop a comprehensive Environmental, Social and Governance (ESG) vision, and electrification is a part of it. The company has made improvements in its energy consumption and waste management systems. Two of its manufacturing units have been certified water positive while the company is working steadily to increase its renewable energy component as well.

The company plans to align its strategies with the global call for action against climate change and support the automobile sector to transition toward a low carbon economy. Lal also said that Eicher Motors aims to build trust and leave a positive impact on its manufacturing units as well as across its entire product value chain.

(with inputs from PTI)

First Published Date: 25 Jul 2021, 10:34 AM IST
Recommended For You
View All
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city