Mercedes Benz launches magazine

Mercedes Benz India has launched the Indian edition of its international lifestyle magazine, Mercedes Magazine. Bollywood actress Vidya Balan and Dr Wilfried Aulbur, managing director and CEO of Mercedes, launched the magazine.

Apart from sections on the history and heritage of Mercedes Benz, the publication will also cover fashion, travel and entertainment.

The inaugural issue, which includes a piece by Balan on her love for cars, will be distributed exclusively to Mercedes Benz customers in India. It will also be available as a take-away at dealerships.