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Mahindra to unveilnew micro truck

Mahindra & Mahindra, the first mover in the half-tonne , four-wheeler, pick-up segment, is planning to bring out an all new ‘micro truck’ as its first offering in the segment, Gio, is losing out to Tata Zip. HT reports.

Mahindra & Mahindra, the first mover in the half-tonne , four-wheeler, pick-up segment, is planning to bring out an all new 'micro truck' as its first offering in the segment, Gio, is losing out to Tata Zip.

Gio sells around 450 units a month while Tata Zip and its passenger carrier version Iris clock 4,000 units.

M&M, in fact, is in for a strategy overhaul as Gio, based on its three-wheeler platform, did not appeal to small truck buyers.

"A ground-up product would do better. We are working on a new product. It will take some time," said Rajan Wadhera, CTO, M&M, on the sidelines of the launch of the upgraded version of Maxximo mini truck.

M&M on Monday launched Maxximo Plus at 3.49 lakh for the BS IV version in Mumbai.

The new edition will replace the existing version which is 9,000 cheaper.

"Sales will improve with a fall in interest rates," said Vivek Nayar, chief marketing officer, M&M.

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