Hyundai expands its metaverse presence with virtual future mobility experiences

Hyundai Motor Company has expanded its presence in the metaverse to provide future mobility experiences in its virtual Hyundai Motorstudio on the ZEPETO metaverse platform. It is a virtual space, operated by NAVER Z, where users can interact with each other by participating in various activities in the form of their avatars. This platform has become quite popular, especially among millennials and Gen Z as they can engage in various lifestyle activities here.

Metaverse users can ride the S-A1 urban air mobility vehicle in Hyundai Motor's virtual world.
Metaverse users can ride the S-A1 urban air mobility vehicle in Hyundai Motor's virtual world.

The South Korean automaker had introduced its first virtual Motorstudio within Downtown (Future) on ZEPETO last year, and is now adding a second floor of exhibition space to the studio with more advanced activities. There is a set of future mobility experiences that the company is offering to visitors, including S-A1 advanced air mobility, S-Link purpose-built mobility and S-Hub future mobility transit center.

Also Read : Hyundai Elantra, Accent sedans recalled in US due to exploding seat belt parts

The first floor of the virtual exhibition hall replicates the interior and exterior of Hyundai Motorstudio Seoul, and ZEPETO users there can watch the campaign film for Hyundai's IONIQ EV, featuring ‘I’m On It’ by BTS. The exhibition hall also shows posters of the Hyundai x BTS Earth Day campaign ‘For Tomorrow, We Won’t Wait.’

Also check these Cars

Find more Cars
Hyundai Creta (HT Auto photo)
₹ 10.87 - 19.20 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Hyundai I20 (HT Auto photo)
₹ 7.46 - 10.96 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Hyundai Verna (HT Auto photo)
₹ 10.89 - 17.38 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Mahindra Bolero (HT Auto photo)
₹ 9.78 - 10.79 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Citroen C3 Aircross (HT Auto photo)
UPCOMING
₹ 10 - 15 Lakhs* *Expected Price
View Details
Mg Astor (HT Auto photo)
₹ 9.78 - 17.38 Lakhs* *Ex-showroom price
Add to compare
Check latest offers

The newly built second floor of the exhibition hall shows visitors the miniatures of the S-A1. Visitors can also try on or purchase Re:Style collection, Hyundai’s eco-friendly upcycled clothing collection. Further, in the Downtown (Future), ZEPETO users can tour the S-Hub future mobility transit center, ride the S-A1 urban air mobility vehicle, and experience three concepts of S-Link purpose-built mobility, including a clinic, party room and food truck.

In June last year, and in the first in the automotive industry, the company provided the Sonata N-line test drive experience in the virtual space in collaboration with ZEPETO. The company has also continued to communicate with the MZ generation by providing virtually interactive content such as 'Hyundai Mobility Adventure'.

First Published Date: 30 May 2022, 11:14 AM IST
NEXT ARTICLE BEGINS
Shopping Bag Shop Now
70% OFF
VENO Portable High Power 2 in 1 Car Vacuum Cleaner | USB Rechargeable Wireless Handheld Car Vacuum Cleaner Traveling, Camping Reusable and Sustainable (2 in 1 Vacuum Cleaner)
Rs. 899 Rs. 2,999
1% OFF
Godrej aer O – Hanging Car Air Freshener | Car Accessories | Cool Aqua (7.5g)
Rs. 98 Rs. 99
68% OFF
PUNZONE Car Body Scratch Remover - Scratch Repair Polishing Wax Kit Sponge Body Compound Cream Wax, Car Body Compound Scratch Remover
Rs. 289 Rs. 898
65% OFF
Ambrane 38W Fast Car Charger with Dual Output, Quick Charge 3.0 and Power Delivery, Type-C & USB Port, Wide Compatibility for Smart Phones (RAAP C38 A, Black)
Rs. 349 Rs. 999

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.