Four SUVs drew this snow art for the 50th anniversary of Range Rover's origin

Land Rover began 50th anniversary celebrations for the original luxury SUV with snow art installation at its Arjeplog cold weather test facility in Sweden.
By : Sabyasachi Dasgupta
| Updated on: 23 Mar 2020, 04:04 PM
Photo of the sand art drawn with the help of four Range Rover SUVs in Sweden
Photo of the sand art drawn with the help of four Range Rover SUVs in Sweden
Photo of the sand art drawn with the help of four Range Rover SUVs in Sweden
Photo of the sand art drawn with the help of four Range Rover SUVs in Sweden

Land Rover celebrated the Range Rover golden jubilee by creating a giant piece of sub-zero art at its cold weather test facility in Arjeplog, close to the Arctic circle in Sweden. The 260m-wide artwork filled the centre of the steering pad at the test track where all future Land Rover models are put through their paces during development.

Land Rover’s Arjeplog facility uses a frozen lake to provide conditions for engineers to test and assess the latest models. Renowned snow artist Simon Beck created the 53,092 sq m anniversary logo by walking more than 45,000 steps across the powdery surface inside the steering pad, accompanied by a quartet of the latest Range Rover SV models.

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The luxurious Range Rover family will mark 50 years in June, on the anniversary of the introduction of the two-door Range Rover in 1970. Since then, the Range Rover Sport, Range Rover Evoque and Range Rover Velar have expanded the family into a four-strong line-up of the world’s most desirable and advanced SUVs.

The original Range Rover was the four-wheel drive SUV that introduced anti-lock brakes, electronic Traction Control and Automatic Electronic Air Suspension while the 2012 Range Rover pioneered aluminium body architecture in large SUVs. In 2015 the Range Rover was the first vehicle to be fitted with Land Rover’s innovative All-Terrain Progress Control – now available across the Land Rover line-up.

Also read: Range Rover Evoque 2020 test drive review

The team of engineers and designers at Land Rover SV applied their unique expertise to a succession of Range Rover models and four examples were available in Arjeplog for Joshua to try, as he learned to circle the slippery 260m-diameter steering pad and negotiate the various ice tracks carved into the frozen lake, including:

Range Rover SVAutobiography: Long-wheelbase pinnacle of the family is the most elegant and refined Range Rover ever, mixing airline-style Executive Seats and power-close rear doors with a choice of engines that includes an efficient Plug-in Hybrid Electric Vehicle (PHEV) powertrain.

Range Rover SVAutobiography Dynamic: Standard-wheelbase Range Rover SVAutobiography Dynamic combines heightened interior refinement with 565PS Supercharged V8 pace for a compelling mix of driver-focused performance, sophisticated luxury and all-terrain capability.

Range Rover Sport SVR: The biggest selling SV model to date and the fastest and most dynamic Range Rover ever produced. The latest 575PS Range Rover Sport SVR can accelerate from 0-100km/h in 4.5 seconds (0-60mph in 4.3 seconds) and hit a top speed of 283km/h (176mph).

Range Rover Velar SVA Dynamic: The World Car Design of the Year 2018 re-engineered to deliver heightened comfort and performance, providing effortless grand touring in an understated yet purposeful package.

First Published Date: 23 Mar 2020, 03:25 PM IST
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