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File photo: United Auto Workers assemblymen work on a 2018 Ford F-150 trucks being assembled at the Ford Rouge assembly plant in Dearborn, Mich. (AP)
File photo: United Auto Workers assemblymen work on a 2018 Ford F-150 trucks being assembled at the Ford Rouge assembly plant in Dearborn, Mich. (AP)

Ford’s launches of F-150 , Mustang Mach-E and Bronco will be delayed by months

  • Ford has said the coronavirus will have an impact on its vehicle program timing, in terms of the launches. But the launch delays are expected to be commensurate with the duration of the shutdown period.

Ford Motor Co.’s launches of three important new models -- the redesigned F-150 pickup, all-new electric Mustang Mach-E and revived Bronco sport-utility vehicle -- will be set back by roughly the amount of time its plants have been idle.

The automaker, which plans to restart North American production May 18, badly needs the profits the vehicles will generate to bounce back from what it predicts will be a $5 billion operating loss this quarter.

Ford is doing what it can to minimize the lag caused by its plants being inactive for about two months.

(Also read: Ford Mustang Mach-E will now receive software updates at home, just like Tesla)

“We’re not going do any additional delay to these launches beyond the impact of Covid-19 as a mechanism to conserve cash," Hau Thai-Tang, Ford’s head of product development and purchasing, said Friday at a Bank of America analysts’ conference. “Given our inability to work in the assembly plants during the shelter-in-place restrictions, it will have an impact to program timing, in terms of the launches. But we expect the launch delays to be commensurate with the duration of the shutdown period."

Ford’s plants in China and Europe have already resumed production.

This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.

  • First Published Date : 16 May 2020, 01:09 PM IST