EV startup Fisker gets executive from BMW to lead global manufacturing

  • Fisker's first EV, the Ocean, is scheduled to be built starting in November at contract manufacturer Magna Steyr’s plant in Graz, Austria.
File photo used for representational purpose.  (REUTERS)
File photo used for representational purpose. 

Fisker Inc. hired a longtime BMW AG executive to lead global manufacturing efforts ahead of the startup’s plan to begin building electric vehicles later this year.

Alpay Uguz, who most recently served as general manager at BMW’s sport utility vehicle plant in Spartanburg, South Carolina, is joining Los Angeles-based Fisker as senior vice president of global manufacturing. Prior to that, Uguz spent nearly a decade helping run BMW’s joint venture with China’s Brilliance Group.

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Uguz will oversee an intercontinental effort as Fisker targets production of up to 1 milllion vehicles a year by 2027. The company’s first EV, the Ocean, is scheduled to be built starting in November at contract manufacturer Magna Steyr’s plant in Graz, Austria. Uguz will also have a key role developing an EV with Taiwan’s Foxconn to be built in Ohio, according to Fisker’s boss and namesake.

Also Read : Fisker Pear EV gets 2024 launch timeline )

“Whoever wants to take market share has to come up with a way to introduce a lot of models and be able to scale up in the next three to four or five years," Chief Executive Officer Henrik Fisker said in an interview.

The work with Magna Steyr and Foxconn, also known as Hon Hai Precision Industry Co., reflects Fisker’s strategy of outsourcing production -- allowing it focus on vehicle development. The Foxconn vehicle will be built at the former General Motors Co. factory in Lordstown, Ohio, that Foxconn recently purchased from struggling startup Lordstown Motors Corp.

A top priority for Uguz will be to help Foxconn figure out the best way to build that vehicle, as the Taiwanese tech giant is new to automotive manufacturing, CEO Fisker said. Uguz will have to lead the scale-up, deciding where to build each model -- a strategy that “might include eventually our own factory."

Also Read : BMW's sales slump nearly 20% in Q2 despite the EV surge )

Outsourcing production has left Fisker in a better position than many of its automotive-startup peers, as it has more than $1 billion in cash and has not yet delayed production or cut staff. The CEO told Bloomberg it may continue to try to press that advantage in hiring top talent like Uguz, especially after cuts were recently announced or are being considered at places like Tesla Inc., Rivian Automotive Inc. and others.

First Published Date: 14 Jul 2022, 16:38 PM IST

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