Home > Auto > News > BMW, Merc and Audi think small in luxury car race
BMW-launches-Mini-Cooper-model-at-the-11th-Auto-Expo-2012-Pragati-Maidan-in-New-Delhi-UNI
BMW-launches-Mini-Cooper-model-at-the-11th-Auto-Expo-2012-Pragati-Maidan-in-New-Delhi-UNI

BMW, Merc and Audi think small in luxury car race

It is a volume game. Top German luxury carmakers -BMW, Mercedes Benz and Audi - have shed their high-end image to think small for volume sales in India. Manu P Toms reports. See saw: How they fared since 2007

It is a volume game. Top German luxury carmakers -BMW, Mercedes Benz and Audi - have shed their high-end image to think small for volume sales in India. It all started with the BMW's X1, a sporty SUV at a price of 22 lakh a year ago.

Similar Cars

Help us with your basic details!

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city

We have recorded your information for the latest offer on model . Stay connected for further latest offers.

Audi countered with a yet-unpriced compact SUV Q3, Mercedes Benz's GLC compact SUV is still sometime away.

At the expo, Mercedes launched the imported open-top SLS AMG Roadster and the new M Class. Audi introduced S6 and top-end SUV Q7 V12. BMW launched Supersport M5 and a limited -edition 7 series.

Debasis Mitra, director, sales and marketing, Mercedes Benz India, said, 'The real volume game will start only by 2015-16 when all three will have their total line-up ready.'

  • First Published Date : 05 Jan 2012, 10:05 PM IST