Porsche hopeful to replicate its success in 2021 again despite chip shortage

Porsche aims to ramp up its production by hiring new employees in order to reduce waiting period for consumers.
By : HT Auto Desk
| Updated on: 07 Feb 2022, 03:49 PM
Porsche registered an 11 per cent year-on-year sales growth to 301,915 units in 2021.
Porsche registered an 11 per cent year-on-year sales growth to 301,915 units in 2021.
Porsche registered an 11 per cent year-on-year sales growth to 301,915 units in 2021.
Porsche registered an 11 per cent year-on-year sales growth to 301,915 units in 2021.

Luxury car brand Porsche AG is hopeful about replicating its sales success in 2021 again this year, despite the global semiconductor crisis that is impacting the auto industry around the world. Porsche sales chief Detlev von Platen said in an interview with Automobilwoche that the auto company's sales could reach a similarly high level this year as in 2021.

(Also Read: All-electric Porsche Macan to debut next year: CEO Oliver Blume)

The luxury carmaker owned by Volkswagen registered an 11 per cent year-on-year sales growth to 301,915 units in 2021. The automaker hopes to sell around 335,000 cars this year maintaining the same pace.

Similar Cars

Find More Cars
Porsche Macan (HT Auto photo)
Porsche Macan
1984 cc | Petrol | Automatic (Dual Clutch) | 12.35 kmpl
₹69.98 - 84.04 Lakhs**Ex-showroom price
Volkswagen Polo (HT Auto photo)
Volkswagen Polo
999 cc | Petrol | Manual | 17.74 kmpl
₹5.83 - 10 Lakhs**Ex-showroom price
Jaguar F-pace (HT Auto photo)
Jaguar F-pace
1997 cc | Petrol | Automatic (Torque Converter) | 12.9 kmpl
₹69.99 - 1.51 Lakhs**Ex-showroom price
Tesla Model S (HT Auto photo)
UPCOMING
Tesla Model S
Electric | Automatic
₹70 - 1 Cr* *Expected Price
Tesla Model 3 (HT Auto photo)
UPCOMING
Tesla Model 3
Electric | Automatic
₹70 - 90 Lakhs* *Expected Price

"When I look at the current orders, I'm confident for 2022. Growth in sales could reach a similarly high level this year as in 2021," said Detlev von Platen.

He also said that in order to ramp up its production focusing on growth projection, Porsche plans to hire 400 more workers. Currently, the car brand has a workforce of nearly 40,000. Porsche sales chief also said that high demand for the company's cars was resulting in longer delivery times.

FOLLOW US:Stay Updated with latest content - Subscribe us on
FOLLOW US:Stay Updated with latest content - Subscribe us on

This is why the automaker plans to ramp up production by hiring new employees. Platen said that the current waiting period for Porsche cars can last several months, in some cases even up to a year.

The chip crisis that emerged due to the Covid-19 pandemic has impacted the entire auto industry around the world. Shortage of semiconductors has resulted in several automakers such as Ford, Toyota, Nissan, General Motors halting their productions momentarily or realigning manufacturing.

The bottleneck in production resulted in a massive loss for the auto industry. The global auto industry is estimated to have lost more than a million units of production. The crisis has resulted in rising prices of cars and an elongated waiting period.

First Published Date: 07 Feb 2022, 03:49 PM IST
Recommended For You
View All
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city