Porsche hopeful to replicate its success in 2021 again despite chip shortage

Luxury car brand Porsche AG is hopeful about replicating its sales success in 2021 again this year, despite the global semiconductor crisis that is impacting the auto industry around the world. Porsche sales chief Detlev von Platen said in an interview with Automobilwoche that the auto company's sales could reach a similarly high level this year as in 2021.

By: HT Auto Desk
| Updated on: 07 Feb 2022, 15:49 PM
Follow us on:
Follow us on:
Porsche registered an 11 per cent year-on-year sales growth to 301,915 units in 2021.
Porsche registered an 11 per cent year-on-year sales growth to 301,915 units in 2021.

Also Read : All-electric Porsche Macan to debut next year: CEO Oliver Blume

The luxury carmaker owned by Volkswagen registered an 11 per cent year-on-year sales growth to 301,915 units in 2021. The automaker hopes to sell around 335,000 cars this year maintaining the same pace.

"When I look at the current orders, I'm confident for 2022. Growth in sales could reach a similarly high level this year as in 2021," said Detlev von Platen.

He also said that in order to ramp up its production focusing on growth projection, Porsche plans to hire 400 more workers. Currently, the car brand has a workforce of nearly 40,000. Porsche sales chief also said that high demand for the company's cars was resulting in longer delivery times.

Also check these Cars

Find more Cars
Porsche Macan (HT Auto photo)
₹ 69.98 - 84.04 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Explore your Vehicle
Volkswagen Taigun (HT Auto photo)
₹ 10.49 - 17.50 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Porsche 911 (HT Auto photo)
₹ 1.64 - 3.08 Cr* *Ex-showroom price
Add to compare
Check latest offers
Porsche Taycan (HT Auto photo)
₹ 1.50 - 2.10 Cr* *Ex-showroom price
Add to compare
Check latest offers
Porsche Panamera (HT Auto photo)
₹ 1.44 - 2.71 Cr* *Ex-showroom price
Add to compare
Check latest offers
Porsche Cayenne (HT Auto photo)
₹ 1.27 - 1.93 Cr* *Ex-showroom price
Add to compare
Check latest offers

This is why the automaker plans to ramp up production by hiring new employees. Platen said that the current waiting period for Porsche cars can last several months, in some cases even up to a year.

The chip crisis that emerged due to the Covid-19 pandemic has impacted the entire auto industry around the world. Shortage of semiconductors has resulted in several automakers such as Ford, Toyota, Nissan, General Motors halting their productions momentarily or realigning manufacturing.

The bottleneck in production resulted in a massive loss for the auto industry. The global auto industry is estimated to have lost more than a million units of production. The crisis has resulted in rising prices of cars and an elongated waiting period.

First Published Date: 07 Feb 2022, 15:49 PM IST
NEXT ARTICLE BEGINS
Shopping Bag Shop Now
74% OFF
Microfiber Car Cleaning Soft Brush Ideal as Mop Duster, Washing Brush with Long Handle, Dust Cleaner Car Wash Brush with Handle, Soft Brush Scratch Free, Cleaning Dashboard (Car Duster)
Rs. 389 Rs. 1,499
SHAYONAM Dent Removal Kit - Powerful Car Dent Repair Kit - Suction Cup Dent Puller Handle Lifter and Dent Repair Puller for Car Body Dent, Glass, Tiles and Mirror (Plastic)
Rs. 399
40% OFF
MelodySusie Portable Electric Nail Drill Professional Cleaner Dust Collection/Lighting 2 in 1 Car Vacuum Cleaner 120W High-Power Handheld Wireless Vacuum Cleaner Home Car Dual-use USB Rechargeable (Black)
Rs. 599 Rs. 999
42% OFF
Boldfit Cycle Pump for Bicycle Portable Air Pump for Cycle and Bike Foot Balloon Pump Machine for Balloon High Pressure Cycle Air Pump for Bicycle, Car, Football Pump, Pump for Cycle Tyre Black
Rs. 349 Rs. 599

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
Powered by: Acko Logo
Please be noted that any information provided herein above will be received by Acko General Insurance Limited (“Acko”). By mentioning the above information, you agree to provide these details and information to Acko.
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.