Maruti Suzuki eyes mid-SUV segment for greater market share

Maruti Suzuki has strong presence in the entry-level SUV segment, but not in midsize category.
By : HT Auto Desk
| Updated on: 08 Sep 2022, 11:12 AM
Maruti Suzuki is betting big on SUVs.
Maruti Suzuki is betting big on SUVs.
Maruti Suzuki is betting big on SUVs.
Maruti Suzuki is betting big on SUVs.

Maruti Suzuki may be a late entrant in the SUV race in India, but the automaker is quickly ramping up its pace. The auto manufacturer is considering the SUV segment as a critical area to increase its overall market share in the Indian passenger vehicle market, said Senior Executive Director of Maruti Suzuki Shashank Srivastava. He also said that Maruti Suzuki is aiming at the midsize SUV segment to catch a greater market share.

(Also Read: Maruti Baleno-based compact SUV spotted, may be revealed at Auto Expo 2023)

Currently, Maruti Suzuki's overall market share is less than 45 per cent, which is substantially less than its previous record 50 per cent market stake. However, the automaker is betting big on the SUVs to regain its lost market share.

Similar Cars

Find More Cars
Maruti Suzuki Brezza (HT Auto photo)
Maruti Suzuki Brezza
1462 cc | Petrol | Manual | 20.1 kmpl
₹7.99 - 13.96 Lakh**Ex-showroom price
Maruti Suzuki S-presso (HT Auto photo)
Maruti Suzuki S-presso
998 cc | Petrol | Manual | 24.12 kmpl | 66 bhp
₹4.25 - 5.99 Lakh**Ex-showroom price
Maruti Suzuki S-cross (HT Auto photo)
Maruti Suzuki S-cross
1462 cc | Petrol | Manual | 18.55 kmpl
₹8.39 - 12.57 Lakhs**Ex-showroom price
Ford Ecosport (HT Auto photo)
Ford Ecosport
1496 cc | Petrol | Manual | 15.9 kmpl
₹7.99 - 11.78 Lakhs**Ex-showroom price
Honda New Jazz (HT Auto photo)
Honda New Jazz
1199 cc | Petrol | Manual
₹8 - 12 Lakhs* *Expected Price
Mahindra Ekuv100 (HT Auto photo)
Mahindra Ekuv100
₹8.25 - 10 Lakhs* *Expected Price

Talking about the automaker's goal, Srivastava said that the company has a market share of more than 65 per cent, while in the SUV segment, it is not big. The company's primary objective is to lift the overall market share to 50 per cent. "SUV is the largest and fastest-growing segment, and Maruti must have a good market share in this. In the entry-level SUV segment, Maruti's share is 20 per cent of the 6.6 lakh cars which is being sold annually. But Maruti does not have a car in the mid-SUV segment whose size is 5.5 lakh," he told PTI.

FOLLOW US:Stay Updated with latest content - Subscribe us on
FOLLOW US:Stay Updated with latest content - Subscribe us on

He also said that Maruti Suzuki is a market leader in the entry-level SUV segment but has no presence in the mid-size SUV category. "There is a need to enter the mid-SUV segment for which it will launch a model in the last week of September this year", Srivastava said, adding that the company needs to grow in volume and market share both. He also said that the volume of diesel SUV sales in the mid-size SUV segment is dropping as petrol engines are giving good fuel efficiency.

He also added that Maruti Suzuki is also looking at the sub-four metre SUV segment, adding that the company has a good market share in the van segment.

First Published Date: 08 Sep 2022, 11:09 AM IST
Recommended For You
View All

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city