5 things to know about the Hyundai Boulder SUV

South Korean automaker Hyundai revealed its adventure-centric off-road SUV concept, the Boulder SUV, earlier this year at the New York International Auto Show. Hyundai, for a long time, missed out on a proper ladder-frame SUV capable of going off-road in global markets. The demand for off-road, rugged and boxy SUVs has grown massively in the US, with the company expected to launch a midsize production pickup set to enter the US Market by 2030. Here are 5 things to know about the Hyundai Boulder SUV:

Hyundai Boulder SUV: Design

The patent images suggest that the production-intent model remains largely faithful to the original concept. However, it features several practical updates, including a redesigned front bumper, a revised skid plate housing and subtle changes to the side profile. A roof-mounted luggage carrier has also been added, while the large off-road tyres, flared wheel arches, muscular bumpers and upright stance have been retained to preserve its rugged character.

Hyundai Boulder SUV: First body-on-frame SUV

While the South Korean automaker has not revealed the Boulder's technical specifications, the company has confirmed that the Boulder will be based on a completely new platform. The ladder-frame chassis would allow the Boulder to match its rugged looks with functionality. Not only that, it would become the first model in Hyundai's lineup to adopt a body-on-frame architecture. Post its launch, it would rival the Ford Bronco and Jeep Wrangler in the US market.

Hyundai Boulder SUV: Expected Powertrains

The Hyundai Boulder is expected to be built on a modular platform capable of supporting an all-electric powertrain as well as an internal combustion engine variant. The modularity of the platform highlights Hyundai's future-ready strategy for its off-road-capable SUV. Additionally, the Boulder SUV is expected to boast 4x4 capabilities, allowing it to perform in rough terrain.

Hyundai Boulder SUV: Design patented in India

Hyundai has filed the design patent for the Boulder SUV concept in India, indicating that the company is protecting the model's design in the country. While a patent filing does not confirm a launch, it often signals that the automaker is evaluating the market for a potential future introduction. Hyundai globally unveiled the Boulder in April as its vision of a rugged, adventure-oriented off-road SUV.

Hyundai Boulder SUV: India launch unknown

Hyundai has not officially announced any plans to bring the Boulder to India. The design patent filing, however, does suggest the company is safeguarding the model’s intellectual property in one of the world’s fastest-growing SUV markets. If launched, the Boulder could enhance Hyundai’s presence in the lifestyle off-road segment and serve as a flagship adventure-oriented SUV.

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