Force to redesign Mahindra Thar rival Gurkha SUV, ropes in new design company

Pune-based Force Motors has roped in DY Works to design the brand and experience strategies for its new-generation BS 6-compliant SUV, Gurkha, which is expected to be launched by the end of this year, a release said on Monday.

By: PTI
| Updated on: 25 Aug 2020, 13:27 PM
Follow us on:
Follow us on:
The Standard Gurkha unveiled by Force Motor as competition to Mahindra Thar.
The Standard Gurkha unveiled by Force Motor as competition to Mahindra Thar.

The second-generation iconic off-roader was showcased at the Auto Expo in Greater Noida earlier this year.

"We wanted to collaborate with a partner who understood our vision and could help us unlock the next growth story for Gurkha and DY's approach matched our ambition perfectly. I look forward to creating an exciting story for Gurkha and its tribe with their team," said Force Motors Managing Director Prasan Firodia.

There has been huge excitement and anticipation since the new Gurkha was revealed at the Auto Expo earlier this year,he said.

Force Motors had first introduced the Gurkha SUV in the Indian market in 2013.

Also check these Cars

Find more Cars
Force Motors Gurkha (HT Auto photo)
₹13.59 Lakhs**Ex-showroom price
Add to compare
Check latest offers
Explore your Vehicle
Mahindra Thar (HT Auto photo)
₹9.99 - 16.49 Lakhs**Ex-showroom price
Add to compare
Check latest offers
Hyundai Verna (HT Auto photo)
₹10.89 - 17.38 Lakhs**Ex-showroom price
Add to compare
Check latest offers
Mg Baojun 510 (HT Auto photo)
UPCOMING
₹11 Lakhs *Expected Price
View Details
Kia Seltos Facelift (HT Auto photo)
UPCOMING
₹11 - 19 Lakhs* *Expected Price
View Details
Volkswagen Virtus (HT Auto photo)
999 cc | Petrol | Manual | 19.4 kmpl
₹11.21 - 17.91 Lakh**Ex-showroom price
Add to compare
Check latest offers

"Our vision for Gurkha is to make it the most capable and enjoyable off roader/recreation vehicle in India," Firodia added.

The revamp of Gurkha under the new platform is a vehicle that is unparalleled for off-roaders and recreational enthusiasts alike in India, said DY Works Managing Director and CEO Tresa Paul.

DY Works is a leading design-thinking company.

"We are excited to design this brand and bringing the new avatar alive. Our design-thinking approach embedded with deep cultural insights will shape a strong growth strategy for the new Gurkha. Force Motors has a portfolio of iconic brands and partnering Force is a proud moment for us at DY," Paul said.

First Published Date: 25 Aug 2020, 13:27 PM IST
Recommended for you
View all
NEXT ARTICLE BEGINS
Shopping Bag Shop Now
55% OFF
SOFTSPUN Microfiber Cloth - 4 pcs - 40x40 cms - 340 GSM Grey- Thick Lint & Streak-Free Multipurpose Cloths - Automotive Microfibre Towels for Car Bike Cleaning Polishing Washing & Detailing…
Rs. 269 Rs. 604
21% OFF
Involve Your Senses One Musk Organic Car Perfume, Involve Your Senses Strong Fiber Air Freshener to Freshen'up Your Car - IONE01-40 g,Car Accessories interior car perfumes and fresheners
Rs. 315 Rs. 399
73% OFF
pTron Bullet Pro 36W PD Quick Charger, 3 Port Fast Car Charger Adapter - Compatible with All Smartphones & Tablets (Black)
Rs. 349 Rs. 1,299
13% OFF
Jopasu Car Duster
Rs. 754 Rs. 869

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city